Major Questions to ask when analyzing editorials

1. What news story is the image depicting? (W,W,W,W,W,H) ( /2)

2. How does it use image (colour, line, content, words) to illicit a reaction (perhaps emotional) in the viewer? (/3)

3.Describe the target audience? How do you know? 
OR What or who is being criticized?  How do you know?  (/3) 

4. What is NOT being said?  In other words, how is it more complicated than it appears? (/2) 

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Preferred/Negotiated/Oppositional Readings 

Preferred Reading – This is when audiences respond to the product the way media producers (author/ director/ artist/ anchor/ etc) want/expect them to.

Negotiated Reading – This is when a member of the audience partly agrees with part of the product, but disagrees with another part.

Oppositional Reading – This is when the audience are in complete disagreement with the product’s message or setting.

For any reading:

1) Articulate the producer's opinion (the theme).  /2

2) Explain how you inferred that this is their theme.  /3

3) Explain if your reading was oppositional, negotiated, or preferred (/1) and explain with two specific references to the text and two specific references to your life or previous knowledge why you read it this way. /4

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